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Augmented Reality

Augmented reality (AR) is cutting-edge technology that allows for a digitally enhanced view of the real world, connecting you with more meaningful content in your everyday life. With the camera and sensors in a smartphone or tablet, AR adds layers of digital information – videos, photos, sounds – directly on top of items in the world around us.Currently, there’s an explosion of Augmented Reality (AR) projects, with fifteen new Unity-based apps appearing on the App Store alone everyday. I’m so surprised !!! They add a virtual layer to the real world that you can see through a […]

By |May 28th, 2014|All Blogs, Staff Blog|Comments Off on Augmented Reality

AR Story.

This is a dialogue between two people.

A: My friend wanted to make exciting advertising campaign of his company and he asked me advices, but I have not idea.

B: So you advise him to use new technologies such as AR in new advertising campaign.

A: What is AR?

B: AR (Augmented Reality) technology is simply let people observe the actual and external entities through electronic device, which displays information and images related to that entity. Imagine with your smart phone and you direct camera on the part of fried chicken and phone screen will appear details about calories of that food as […]

By |October 12th, 2013|All Blogs, Staff Blog|Comments Off on AR Story.